The New Roadmap for Operations Optimization

Brand fragmentation, once considered a risky move, is now the new revenue architecture for growth. Kraft Heinz's decision to split into two is a clear example of this trend. It's not a simple adjustment, but a bold turn to unlock value and give each brand the space to shine.

This is a move that echoes what we've already seen with Kellogg's: in a market that moves at lightning speed, giant structures can be a brake. It's about moving away from massive economies of scale and focusing on agility and specialization. This trend tells us that the future isn't about being the biggest, but about being the most focused.

B2B Consulting to the Rescue of Team Alignment

The division of Kraft Heinz isn't a whim. It's a response to a fundamental problem: structural complexity that prevents the optimization of Sales Operations. The merger, intended to dominate, ended up being a hindrance.

Why? Because the consumer has changed. Today, they seek healthier, less-processed options. The Kraft Heinz directive recognized this: the current structure prevented them from "effectively allocating capital and scaling in our most promising areas." This shows us that business growth consulting must now focus on operations optimization, even if it means breaking what was once built. Specialization and agility are the new currency of success. It's not just about being efficient, but about being relevant.

The Risk of Staying Still: A Manual of Growth Strategies

The move by Kraft Heinz is a manual on what can happen if you stay stagnant. The fall of their stock was a wake-up call. But beyond the numbers, the opportunity is huge. If your product portfolio is a mix of everything, it's time to rethink.

The new Kraft Heinz companies will be able to focus and optimize their operations. The "global flavors" division can unlock growth potential, while the "supermarket products" division can optimize mature brands. This revenue architecture allows you to maximize every part of the business, prioritizing what really adds value and eliminating what detracts from it. It's a true optimization of the generative engine.

Shifting into Gear and Accelerating: Your Roadmap for Growth

The question isn't if you have to restructure, but how. Here's an action plan to start unlocking potential and enabling RevOps.

• Rethink the Portfolio: Conduct an individual profitability analysis. Which are your "Heinz"? Which ones are profitable but not growing? The key is to invest in what has potential and, without fear, divest from what doesn't. This growth strategy isn't about discarding, it's about technology optimization.

• Streamline the Structure with Fractional RevOps: Agility is a goal. Your marketing, sales, finance, and customer success (CS) teams should lead an audit to detect redundancies. It's time to consider AI-powered automation to monitor the health of each product in real-time, which will allow you to make faster decisions. The implementation of a sales tech stack is key.

• Optimize the Chain and RevTech: If you have multiple product lines, your supply chain can't be "one size fits all." Explore business automation to reduce costs. Revenue metrics and reports will give you a clear vision of where you're losing money, guiding your operations optimization.

• Drive AI Consulting: For brands with potential, make them shine with AI. For mature brands, hyper-personalization with AI-powered automation can help you connect more effectively with specific audiences.

This fractional RevOps approach helps you align teams and drive a more effective Go-to-Market (GTM) strategy. From CRM migration and implementation to operations optimization, we're here to help you shift into gear and accelerate.