The Bow Tie Funnel Model, a powerful framework that aligns seamlessly with a robust Revenue Operations (RevOps) strategy.

To truly build a scalable and sustainable Revenue Growth Engine, we must shift our mindset: Our CRM RevOps Strategy is a Product.

RevOps is about aligning people, processes, and technology to drive revenue growth and elevate the customer experience.

An XRM is a tool built on a CRM platform that can allow you to go beyond basic personalization.

Traditional positioning strategies are no longer enough, omnichannel marketing allows you to orchestrate personalized campaigns.

When evaluating the cost of a CRM, the question shouldn't just be "how much does it cost?".

In this article, we'll explore 7 essential steps to master omnichannel and achieve your sales and marketing goals.

We will delve into the power of AI to drive audience curation.

A HubSpot incident underscores the critical importance of an unwavering commitment to security, and we present a responsible approach.

In the B2B market, lead generation goes far beyond quantity; it’s about the quality and trust built from the very first point of contact....

We're at a point where artificial intelligence (AI) is gradually integrating into CRM platforms to create personalized and effective strateg

How the strategic combination of AI and CRM can enhance the ROI of sales campaigns

Audience segmentation has always been fundamental to the success of marketing campaigns. 

How to integrate data with the use of artificial intelligence to enhance CRM strategies.

We will explore different solutions to simplify omnichannel and take it to a whole new level that was not possible in traditional marketing.

How personalization is one of the keys to success in marketing and sales in today's digital world. 

How Artificial Intelligence (AI) is revolutionizing marketing and sales with one of the most powerful tools it offers: lead scoring

AI-powered marketing automation platforms emerge as an innovative solution that combines artificial intelligence with the power of a CRM.

How AI-powered marketing automation is solving the challenge of personalization at scale.

Veremos como la combinación de la IA y los CRM está revolucionando la forma en que las empresas interactúan con sus audiencias.