top of page


The Bow Tie Model and RevOps Workflows
The Bow Tie Funnel Model, a powerful framework that aligns seamlessly with a robust Revenue Operations (RevOps) strategy.

Alejandro Saavedra
Jun 93 min read


RevOps Revolution: A 4-Step Framework for Sustainable Revenue Growth
In the AI age, RevOps is no longer a luxury, it's a necessity. This framework provides the roadmap to harness the power of AI.

Alejandro Saavedra
Jan 263 min read


How Can CRM Drive Growth with Human Intelligence?
RevOps is about aligning people, processes, and technology to drive revenue growth and elevate the customer experience.

Alejandro Saavedra
Jan 223 min read


RevOps: The Key to Sustainable Growth
RevOps empowers organizations to optimize their revenue engine, accelerate deal cycles, and enhance customer satisfaction. In this article,

Alejandro Saavedra
Nov 11, 202411 min read


Competitor Positioning: Intelligent automation and workflows
One of the most important factors in strengthening competitive positioning is intelligent automation along with a human touch.

Alejandro Saavedra
Aug 12, 20242 min read


How much does it cost to implement a CRM with AI?
When evaluating the cost of a CRM, the question shouldn't just be "how much does it cost?".

Alejandro Saavedra
Aug 5, 20243 min read


7 steps to omnichannel success in industrial markets
In this article, we'll explore 7 essential steps to master omnichannel and achieve your sales and marketing goals.

Alejandro Saavedra
Jul 22, 20245 min read


Smart Positioning: Going beyond the Marlboro Man
In this article, we will explore how the success of Marlboro in the 50s and 60s can be replicated in the age of Artificial Intelligence.

Alejandro Saavedra
Jul 15, 20243 min read


The power of AI in audience curation: Beyond vanity metrics
We will delve into the power of AI to drive audience curation.

Alejandro Saavedra
Jul 8, 20244 min read


Trust and security in the age of AI
A HubSpot incident underscores the critical importance of an unwavering commitment to security, and we present a responsible approach.

Alejandro Saavedra
Jul 3, 20243 min read


The strategic art of customer curation: Leveraging data for growth
Revisiting Peter Drucker's pivotal insight, "The customer defines the business's essence, offerings, and success," sheds light on a...

Alejandro Saavedra
Apr 8, 20242 min read


Activating innovation: The AI-Enhanced brainstorming process
Businesses frequently hit the wall of creative stagnation. The challenge is not merely to generate new ideas but to do so systematically,...

Alejandro Saavedra
Mar 18, 20243 min read


Embracing data-informed choices: The new axioms of modern marketing
In an era where data is the new currency, businesses are rapidly transitioning towards data-informed decision-making models. This shift...

Alejandro Saavedra
Mar 4, 20242 min read


AI for social good: How virtual assistants can guide ethics and morality
The integration of AI in business processes isn't just about efficiency and profitability; it's increasingly about aligning business...

Alejandro Saavedra
Feb 19, 20242 min read


Emobots - Analyzing Paralinguistics for more natural AI interactions
The evolution of artificial intelligence in customer interaction has reached a new milestone. It's no longer just about processing text...

Alejandro Saavedra
Jan 8, 20243 min read


Activation of Innovation: Harnessing market data and customer feedback to unlock business growth
Growing a business is like piecing together a complex puzzle. Each component must perfectly fit together to reveal the full revenue...

Alejandro Saavedra
Jan 2, 20245 min read


The role of CRM in the modern marketing landscape
Customer Relationship Management (CRM) has emerged as a crucial tool for companies aiming to thrive and grow. CRM systems have evolved...

Alejandro Saavedra
Dec 18, 20233 min read


The dawn of a new era in AI: Unveiling Google DeepMind's Gemini
The launch of Google DeepMind's Gemini model is more than just a technological advancement; it's a market signal pointing to the next...

Alejandro Saavedra
Dec 11, 20233 min read


Delivering personalized guidance at scale with intelligent bots: A new axiom in customer engagement
In the ever-evolving landscape of customer engagement, one axiom stands paramount: Personalization is key to customer satisfaction. As...

Alejandro Saavedra
Dec 4, 20232 min read


The emotional value of AI: Why companies must focus on human connection
In the evolving landscape of artificial intelligence (AI), businesses are increasingly harnessing its capabilities for operational...

Alejandro Saavedra
Nov 20, 20233 min read
bottom of page